Pharrell Williams’ fourth show as creative director of menswear at Louis Vuitton took

Pharrell Williams’ fourth show as creative director of menswear at Louis Vuitton took place in the gardens of the Unesco building in Paris. A video shared on Instagram before the show emphasised the international nature of the location, and the importance of diversity. Once the show began, however, a theme emerged that is perhaps more front of mind for those in Paris – the Olympics and the Euros.

There were sporting references throughout, especially to football. Some models wore shirts with “LVFC” written across them, while one had a bag shaped like a football, covered in the famous LV monogram. Another had a jacket referencing motocross. It should be noted that LVMH, Louis Vuitton’s parent company, is sponsoring the Olympic Games.

While most luxury brands have phased out the use of fur, Williams has continued to use it, despite being called out by Peta. Four of the outfits here featured fur, including a knee-length, wide-shouldered fur coat, and shorter jackets.

After the show, Williams – dressed in his uniform of bootcut denim, sunglasses and cowboy hat – greeted celebrity guests including Burna Boy, Stormzy, Michael Fassbender and – on theme – the French basketball ace Victor Wembanyama.